Co – founder & Head of the Art (2006- 2023)

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• 2006 co-founded Media molecule and helped establish its mission of creative gaming and to create products with both commercial and critical success.  

• Active member of the company leadership, weighing the strategic options, tactics, and products direction.

  • Responsibilities include contributing to crafting and signing off on:

    • Company Mission - Culture.

    • Studio Strategy – Team Hires - Promotions - Office design.

    • Product Strategy - Direction.

    • Company Image - Branding.  

    • Creative Tools - Technology Strategy.

• Working closely with the Creative Director and the franchise leadership team on crafting the products creative vision. 

 

• Responsible for building & growing a strong and content Art Department fit to deliver on the project needs.

  • Ensuring That the Right complementary skilled Art teams are assembled and looked after.

  • Identifying departmental requirements and needs.

  • Supervising the Artistic and Creative culture & processes.

  • Mentoring the Art Department.          

 

• Responsible for Art Direction for the Franchise:

  • Ensuring that Art & Game visuals stand out as statements of originality and high standards within the market.

  • Defining and signing off the art direction of the products.  

  • Identifying the appropriate team expertise needed for the different areas of the projects.

  • Reviewing, directing, and providing feedback for Content Art Director and project Leads. 

 

• Responsible for Art Direction for the Campaign/Major Games within the franchise:

  • Highly involved in designing the game fantasy, narrative design, lore, and world setting of the game. 

  • Developing, and Delivering the Artistic Direction from early inspirations to final delivery of the game:

    • Working with the team on crafting original IP

      •  Arriving at new graphical flavours, unique genre twists by taking artistic risks, mixing metaphors, and going through the necessary iteration cycles.

    • Visual Development & Concept Design of the key game moments, locations, characters, production art and set designs, mood and atmosphere, UI, product key art and promotional material.

 

• Integration with the Game play & Audio design, and all the other facets of the game to develop arrive at the artistic results that emerge from the cohesion between all the elements.

•  Influencing the technical direction and rendering technology to best support the game.

 

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Media Molecule Create Tools Co-Vision and Design (2010-todate)

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The full suite of game creation and publishing tools have been a major part of our user facing products in both Little Big Planet and Dreams Franchises.

I was highly influential in setting the vision, designing our unique game art tools and engine.

• Developing the tool design pillars, philosophy and ethos.

  • Exploring and supervising early R&D phases

  • Working with the tools and engine programmers on developing, iterating, and tuning the different specific tools and features to achieve the optimum user flow and ergonomics.

  • UI/ UX menu designs and treatments.  

    • Input device and peripheries button mapping and gestural design.

  • Designing, and iterating the toolset &user experience based on Ernst use and application of the tools to make our full campaign games.

 

• Championing the alternative unorthodox methods of game creation and bringing the team on board.  

  • Developing and sharing new techniques that fall out of the new paradigms. 

  • Helping with the education of the tools to our teams and the wider audience.

  • Help promote what is specifically unique about the tools and developing the appropriate content that showcases it.

• Help Set up & handover to the second phase create team tasked with the mission to evolve and grow the create tools product while maintaining its ethos.

  • Document and communicate the tools’ philosophy and design ethos and ensuring the right trade-offs are established and communicated to new team members.  

  • Help create a balanced and meaningful road map that has significant upgrades and updates.

  • Establishing with the team the meaningful grouping of features and corresponding it to content that showcases and celebrates it.

  • Prioritise tools work between the stakeholders, the live creator community, Internal development team and partners.

 

 

 

 

 

 

 

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